Marketing Operations Analyst

Marketing Operations Analyst at Automattic: WordPress VIP

$ Confidential

WordPress VIP is part of the Automattic family of innovative brands. Our goal is to bring the ease and agility of WordPress to the world`s largest companies. We get to work with customers like Facebook, Salesforce, and Disney and help them create beautiful digital experiences. We are scaling fast and our team is helping drive some of the most exciting programs across VIP. This is an opportunity to join an early-stage marketing team where your impact will be significant. We hope you can join us at this exciting stage of company growth!

We are looking for a Marketing Analyst to operationalize our data, using objective insights to solve problems, and measure the impact and success of marketing initiatives. This role will report into our Head of Marketing Operations, and work closely with Growth Marketing, Business Development, Marketing Operations, Sales and Finance teams. This person will need to act as a strategist and individual contributor to maximize impact as follows:

  • Improve marketing analytics through data management and enablement
  • Optimize tracking capabilities to deliver a best in class reporting experience
  • Evaluate marketing effectiveness and contribute to forecasting growth

We offer flexible work arrangements allowing our team members to work when and where they feel best. For this role, we`re prioritizing applicants with deep experience in the North American market.

Primary Responsibilities include:

    • Driving Top-of-Funnel Analytics & Performance
        • Maintain a seamless internal workflow to pass marketing qualified accounts to the sales team; work closely with sales operations to provide automatic notification systems for effective and efficient sales outreach on inbound leads.
        • Deftly aggregate data across multiple sources, expertly deliver insights, and partner with a diverse set of teams to improve overall marketing program performance across email marketing, organic search, paid search, social media, and events.
        • Build real-time dashboards and generate compelling insights around marketing campaign effectiveness (i.e., analyze attribution, channel effectiveness, lead conversion).
    • Owning Data Management
        • Maintain and optimize framework for collecting, managing, and cleaning all relevant data for marketing analysis and performance reports.
        • Partner closely with sales and marketing operations to ensure data consistency and integrity across sources .
        • Ensure all marketing touchpoints and associated data are collected and tracked in Salesforce throughout the customer buying cycle.
        • Work with technical teams to identify customer needs and develop reporting requirements for BI dashboards.
    • Influencing Marketing Strategy
      • Work closely with the sales team to develop, execute, and report on a cohesive top of funnel & ABM strategy.
      • Drive A/B testing - specifically, setup, measurement, and management of marketing experiments.
      • Assist VP of Marketing with quarterly/monthly business reporting, strategic planning, forecasting, target setting, and OKR management.

Requirements:

Deep expertise in the following areas will be essential for success in this role:

5 + years of ever-increasing responsibility in Marketing Operations, Revenue Operations, Business Operations, or Strategy within a B2B SaaS company.

Exceptional analysis skills: You know what questions to ask, what the data says, and what actions we can take based upon the results. You are a power user of Excel and have dabbled in BI tools or SQL.

Marketing Technologies: Has 5+ years of experience with CRM (Salesforce), marketing automation (Pardot/Marketo), and website tracking (Google Analytics) systems.

Sales and Marketing Funnels: Possess a deep understanding of the end-to-end marketing mechanics including campaign creation (email/web/social), lead generation, lead scoring, qualification, distribution, and conversion including closed-loop reporting.

Analytical Capabilities: Master at analyzing data sets including segmentation and data augmentation from 3rd party tools and online sources and continuously optimize and guide the team to make improvements.

Communication: Ability to synthesize and explain technical concepts in easy-to-understand ways with excellent written, oral, and illustrative skills.

Project Management: Can ship cross-functional initiatives with a high standard of communication, collaboration, and impact.

Nice to have: Experience building or supporting sites powered by WordPress.

How to apply:

Does this sound interesting? If yes, click the Apply button below and fill out our application form. Proofread! Make sure you spell and capitalize WordPress and Automattic correctly. We are lucky to receive many applications for this position, so try to make your application stand out.

Please include an answer to the following prompt in your cover letter:

Describe an example of an analysis you conducted and how it impacted marketing performance.

Applicants who do not submit their cover letter with their answer to this question will not be considered.

Diversity, Equity and Inclusion at Automattic

We`re improving diversity, equity, and inclusion in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. Diversity, Equity and Inclusion is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.

Benefits

  • Open vacation policy (no set number of days per year). We encourage all employees to take the time they need for vacation, to pursue their own interests, to stay healthy, and to spend time with friends and family.
  • We happily provide or reimburse hardware and software you`ll need, as well as books or conferences that promote continued learning.
  • Company-sponsored life insurance.
  • Open parental leave (includes maternity, paternity, and adoption). If you`ve been with Automattic for 12 months, your leave is fully paid.
  • WordPress-branded laptop at your four-year anniversary. A spiffy set of wireless headphones at your seven-year anniversary.
  • Paid two to three-month sabbatical is encouraged every five years.
  • We cover all costs of company travel, so dust off that passport! Your team will get together one to three times per year in locations around the globe.
  • Other benefits are country-specific, and include health, vision, and dental insurance; matching retirement/pension contributions; childcare vouchers; income protection; travel insurance; and discount offers.





Published 2022-03-25

Automattic: WordPress VIP looks for a Marketing Operations Analyst in Durham, NC location.

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Marketing Operations Analyst responsibilities at Automattic: WordPress VIP

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