Lucas Systems helps companies transform their distribution center operations and continuously adapt to changing market dynamics. We dramatically increase worker productivity, operational agility, accuracy, and reduce the need for labor. Lucas solutions are built on 24-plus years of deep process expertise and smart software using AI-based optimization technologies. Our solutions feature Jennifer, the brain, voice, and orchestration engine that drives performance improvement gains. We help customers make the smartest moves at the lowest cost with Jennifer.

Founded in 1998, Lucas is a growing and consistently profitable organization with an expanding global customer base and offices in North America and Europe. We offer a dynamic, collaborative, innovative and entrepreneurial work environment that continues to create opportunities for both personal and professional growth for high-performing individuals throughout the United States and Europe.

Position summary: The Marketing Research Analyst is an entry level position within the Lucas Marketing team providing the potential to grow into other Marketing responsibilities at Lucas over time. You will perform a variety of marketing research duties related to supporting demand generation, account-based marketing, customer database management, and tradeshow and conferences. This is an exciting opportunity with the potential to grow your Marketing career and learn other marketing disciplines. This position is located in our modern Wexford, PA offices and operates with a hybrid remote / office company policy.

Responsibilities:

• Perform a variety of market research tasks in support of company sales and marketing objectives. Examples would be building target lists of companies and influencers in a target industry. Identifying private equity companies who have attractive customer target portfolios.
• Convert findings and research data into tables, written reports and graphs employees can understand.
• Create reports and share results with management
• Work with the customer success team to perform specific account research to support strategic account selling and expansion
• Assemble competitive analysis and market insights to support marketing and selling initiatives
• Develop outreach marketing materials to target specific accounts (presentations, brochures, web pages)
• Assemble outreach marketing campaigns including execution channels such as emails, digital advertising, social media, and direct phone calling.

Skills and Experience

• BA/BS required in Marketing, Liberal Arts, or technical discipline.
• Excellent written and verbal communication, including presentation and active listening skills.
• Comfortable speaking with prospects and customers
• Strong competency with Microsoft products – Outlook, PowerPoint, Word, Excel
• Savvy to learn new digital tools such as SalesForce, Pardot, Word Press
• Internship work in Marketing is a plus along with a strong GPA.