Marketing and Experience Analytics Consultant

Marketing and Experience Analytics Consultant at Principal Financial Group

$ $87,600 - $172,800 a year

  • Responsible for the establishment of analytical techniques furthering the company`s business goals through development and ongoing statistical analysis of our customers.
  • Develop and deliver rich statistical analysis (Univariate/Cross-Tabs) and models (acquisitions, up-sell, cross-sell, response, attrition) to predict propensity and score affiliates. Use this output to recommend target groups to maximize Return on Investment. Utilize techniques such as market basket analysis, memory-based reasoning, link analysis, decision trees, rule induction and artificial neural networks.
  • Consult with business leaders to understand strategic initiative and recommend analytic solutions to address business problems and opportunities.
  • Develop customer profiling and segmentation, including cluster detection and/or latent class techniques. Use this output to describe and group target audiences for marketing communications effectiveness.
  • Identify, recommend and drive changes to data for enterprise and business unit warehouses to advance analytic use and value.
  • Provide consulting to advanced analysts across the corporation in data mining techniques and tools.
  • Provide mentoring and training to other marketing analysts in complex data preparation, mining and statistical techniques.
  • Perform other job-related duties and special projects as required.
  • Develop, implement and manage methodologies to test the effectiveness of our digital and consumer efforts.
  • Contributes ideas and inputs to ongoing A/B testing initiatives to help determine the most effective marketing implementations.
  • Partnering with research teams and the Business Intelligence team to use internal and external data to inform research, test hypotheses and supplement third party research work.
  • Bachelor`s degree or equivalent, plus 6+ years related experience required or Master`s degree in Business with concentrations in Finance, Statistics, or Marketing preferred and 4+ years related experience required
  • Experience with A/B testing, audience segmentation, and targeting.
  • Strong strategic and analytical thinking, oral and written communication (including presentation skills), results orientation, and project management skills required
  • Experience using PC software for statistical modeling with a relational database
  • Extensive experience in SQL, SAS or SPSS is required
  • Knowledge of various database systems and modeling tools
  • Extensive experience in logistic regression, cluster detection, artificial neural network, data transformation and cleansing for modeling, and other data mining techniques
  • Proven ability to apply knowledge of statistical modeling, segmentation, value analysis, as well as reporting for web site, social media, mobile, e-mail campaigns and e-commerce activity
  • Demonstrated experience in aggregating data to find risks or opportunities, as well as make performance change recommendations
  • Working knowledge of Big Data Technologies like Hadoop, HIVE, Python, Machine Learning etc
  • (preferred)
  • Strong knowledge of strategic marketing, media, social, web site analysis, audience targeting tools and vendors, including both quantitative tracking and qualitative effectiveness research methodologies
Salary Range Information: Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range: $87600 - $172800 / year Additional Information:

Work Environment

This role offers the ability for in-office, hybrid (blending both office and remote work in a typical workweek), and remote work arrangements. You’ll work with your leader to determine which option may align best based on several factors.

Work Authorization/Sponsorship

At this time, we`re not considering candidates that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States? This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. and

Investment Code of Ethics

For Principal Global Investors positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

While our expertise spans the globe, we`re bound by one common purpose: to foster a world where financial security is accessible to all. And our success depends on the unique experiences, backgrounds, and talents of our employees – individually and all of us together. Explore our core values, benefits and why we’re an exceptional place to grow your career.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Published 2022-04-07

Principal Financial Group looks for a Marketing and Experience Analytics Consultant in Des Moines, IA 50392 location.

How much Social Media Consultant Jobs professional earns at Principal Financial Group?

The proposed salary for Social Media Consultant Jobs position at Principal Financial Group is $87,600 - $172,800 a year.

Marketing and Experience Analytics Consultant responsibilities at Principal Financial Group

According to the common industry standard, Social Media Consultant Jobs specialist is in charge for the following activities.

Required Social Media Consultant Jobs qualifications at Principal Financial Group

To be disscussed with candidate