Marketing Analyst

Marketing Analyst at

$ Confidential

Marketing Analyst

BELAY is a growing and vibrant, Atlanta, GA-based company that offers virtual staffing solutions in the areas of Virtual Assistants, Virtual Bookkeepers, Website Specialists, and Social Media Strategists. We are a fast-paced team of high performers that work extremely hard, but also know how to have a great time. Culture is a top priority and our values are lived out daily. Enjoy a recap of one of our company-wide Summits to get a sneak peek into our award-winning culture. The position requirements are listed below.

BELAY is seeking a Marketing Data Analyst responsible for analyzing complex datasets across multiple platforms, creating and managing dashboards, and communicating actionable insights to various stakeholders to facilitate data-driven decision-making. The primary focus is to perform analysis and develop reports that illustrate the impact of marketing programs on Sales and Client and Product Success while tracking and measuring Return On Marketing Investment (ROMI). This role also serves as the ‘Go To’ resource responsible for tracking all demand generation efforts by executing engaging campaigns and Lead-To-Revenue (L2R) tracking and attribution. Ensure effective product marketing and offer management strategies in conjunction with Marketing and other corporate teams. They should always be looking for ways to optimize marketing programs to increase ROI. This individual is also responsible for ensuring data integrity and report validation. The ideal candidate has extensive experience effectively communicating data and a passion for problem-solving.

As a member of the BELAY Corporate Team, you are expected to participate in phone calls and meetings (virtual and onsite) while serving as an example of the company’s mission: BELAY exists to glorify God by providing solutions that equip our clients with the confidence to climb higher.

Duties and responsibilities

Represent BELAY in a positive and professional manner

  • Exemplify our Core Values and Mission Statement to live out BELAY’s culture each day.
  • Be a good steward of our Vision: “Our vision is to help you achieve your vision”.
  • Collaborate with and help teammates while maintaining a positive and professional attitude; fostering teamwork.

Key Responsibilities

  • Analyze and evaluate any priority, methodology, process, requirement, and/or request
  • Design new methodologies, pull necessary data, build accurate models and reports and create dashboards to communicate and monitor key performance metrics.
  • Communicate, visualize and present insights to multiple levels of stakeholders (technical and non-technical), including executive leadership with clarity and a focus on informing decision-making.
  • Support Marketing, Sales, and Client Success teams via ad-hoc analysis and automated reporting collaborating cross-functionally to become more data-savvy.
  • Accurately track campaign performance, lead generation, and resulting revenue.
  • Collaborate with stakeholders to understand what information is needed to drive business decisions.
  • Perform analyses on large datasets and extract actionable insights.
  • Partner with Marketing colleagues to plan and build reports to identify the customer purchase journey and lifecycle experience for our products. Find the KPIs that have the most influence and build a system to monitor and report on these using Salesforce, Marketo, and/or Looker.
  • Develop measurement and attribution methodologies, funnel optimizations, lead scoring, LTV models & comprehensive marketing analytics.
  • Find and craft stories to tell in campaigns, on our website, and in other content. Use surveys and existing data to bring the value of our paid products to life.
  • Analyze marketing metrics to identify cause and effect relationships.
  • Identify positive financial outcomes to increase profitability.
  • Liaise with IT in the creation of databases and that capture and organize market data.
  • Evaluate demographics, prices, distribution channels, and marketing outlets.
  • Conduct secondary research, including finding information from industry associations, statisticians, and marketing experts.


  • Proficient in marketing research and statistical analysis.
  • Excellent analytical skills and a high degree of business acumen.
  • Experience in B2B marketing or sales preferred.
  • Knowledge of Python/R for data analysis is strongly preferred.
  • Experience building and managing Lead To Revenue (L2R) models.
  • Technical Certification and Experience with various marketing technology platforms (Marketo, Eloqua, etc.) and CRM, CMS, DMP platforms: Salesforce, Tableau, Datorama, Adobe Analytics, DemandBase) desired.
  • Google Analytics and SFDC Marketing Cloud and/or Pardot a plus.
  • Strong organizational, communication, and presentation skills.
  • Proven ability in handling concurrent projects with attention to detail and accuracy.
  • BA/BS degree or equivalent work experience.
  • Must be a driven self-starter, a positive thinker, loyal and trustworthy.
  • Attributes of flexibility, creativity, self-discipline, and action orientation are essential for this role.
  • Team player who is willing and able to “roll up the shirt sleeves” to get a project done when needed.
  • A high degree of autonomy with the capability of working remotely.

Working conditions

BELAY Corporate, as a virtual company, offers you the ability to work from home full-time. As such, a dedicated and secure workspace, free of distractions is required. Our standard business hours are Monday-Friday. Some roles will require travel.

This role is a full-time, exempt, W2 role with our company. If you join BELAY, you’ll be joining a top-notch company with a world-class reputation. Expect to work hard & play hard. Expect to have fun while being on the front end of a growing, vibrant company.

Physical requirements

This position does not have any physical requirements at this time.


Published 2021-07-14

looks for a Marketing Analyst in Atlanta, GA location.

How much Social Media Analyst Jobs professional earns at ?

The proposed salary for Social Media Analyst Jobs position at is Confidential.

Marketing Analyst responsibilities at

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at

To be disscussed with candidate