Marketing & Communications Director

Marketing & Communications Director at

$ $94,120 - $110,107 a year


The Marketing & Communications Director holds full responsibility to plan, develop, implement and coordinate the ongoing activities of the Marketing & Communications Department with the result that residents are informed and engaged on City services and community issues; persons and businesses outside of Waukee make decisions to visit and/or relocate to Waukee and invest in Waukee; and the public has a higher level of trust in city government.
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Hiring range $94,120 - $110,107

Full salary range for the position is $94,120 - $128,810
(salary shown reflects 7/3/2022 effective date)_


(Order of Essential Functions does not indicate importance of functions.)

  • Leads and directs the Marketing & Communications staff through selection, orientation, training, performance management and discipline according to standard operating procedures, City policy and department rules and regulations.
  • Develops and implements an integrated communication strategy that connects the public to the community and the city organization; works with all departments to utilize a variety of communication methods to communicate with the public.
  • Presents the assets of Waukee to the public; works with departments to develop electronic and print materials that convey the City’s message and capitalize on the City’s brand; oversees the use of the City brand to ensure that it is used appropriately.
  • Manages the overall direction of the website, including contact with the website host firm; leads a staff team in ensuring content is up to date on the website; provides leadership in making improvements to the website which improve its effectiveness.
  • Develops and maintains effective working relationships with media contacts; writes and/or coordinates media communications for elected officials and City staff; prepares City representatives for media interviews.
  • Leads the City’s social media strategy and content management. Maintains a plan for the City use of social media tools in communicating with the public; assists with development of policies regulating the use of such tools.
  • Designs or oversees the design of diverse visual materials on a wide range of initiatives affecting the City and its residents, such as maps, graphs, reports, newsletters, promotional materials and organizational publications.
  • Assists departments in the preparation of communications and materials for presentations to elected officials, community organizations, business groups, etc. Coordinates planning of special events such as groundbreaking and ribbon cutting events.


  • Take action in solving problems while exhibiting judgment and a systematic approach to decision making; identify the important dimensions of a problem, determine potential causes, obtain relevant information and specify alternate solutions that result in effectiveness.
  • React to a work environment that will change day-to-day requiring quick departure from and reorganization of one’s schedule.
  • Actively support all efforts to increase cooperation, communication, and collaboration between and among departments, staff members and the community.
  • Must communicate internally and externally City Mission and Vision and the importance of this position to this Vision.
  • Strong intergovernmental relations skills with ability to gain respect and work effectively with other area municipal leaders.
  • Utilize high level of conflict resolution skills with staff, community members, elected officials and all stakeholders.
  • Demonstrate sound time-management skills by effectively or efficiently organizing, prioritizing, and completing multiple assignments in a timely manner.
  • Attentive to the City’s standards for customer service, accuracy, quality, efficiency and all City policies and procedures ensuring that all work meets those standards.


  • Bachelor’s degree (BA) in communications, journalism, marketing, graphic design, public administration or related field.
  • Five (5) years of successful experience in a similar position.
  • Two years of supervisory experience desirable.
  • Knowledge of the principles and methods of public relations as it relates to public administration and public information.
  • Knowledge of current social media practices.
  • Experience with website content management and publication of communication materials.
  • Understanding of the effective use of graphic arts in communication.
  • Knowledge and experience with photography, videography and Adobe Creative Suite programs.
  • Access to transportation with insurance at required state levels to conduct business throughout the assigned area.


  • Able to effectively present information and respond to questions from groups of directors, staff, colleagues, elected officials and the general public.
  • Able to prepare and present accurate and reliable reports containing findings and recommendations.
  • Able to function productively in a standard office environment accessing cabinets, shelving, work areas and office equipment.
  • Able to sit for long periods of time and to maintain focus on project such as computer screen.
  • Able to effectively communicate orally (in person and over the telephone) and in writing (using electronic devices and handwritten) in English with other employees and the community.


  • Climate-controlled office with hazards typical of that environment; minimal outdoor work is required.
  • Position requires travel within and outside of the City which imposes common travel hazards.
  • Standard work hours will be Monday – Friday, 8:00 AM – 5:00 PM and position will often include meetings, presentations and events during weekends and evenings.
  • To successfully fulfill the essential functions of this position, employee must maintain standard work hours within Waukee City Hall.
  • There is no residency requirement for this position.

Job Type: Full-time

Pay: $94,120.00 - $110,107.00 per year

Published 2022-05-11

looks for a Marketing & Communications Director in Waukee, IA location.

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