The Sr. Analyst works alongside the Marketing Analytics & Insights team, contributing to data-driven insights that fuel campaign strategies and tactics. The Sr. Analyst assists with data gathering, data quality control, analysis and visualization projects to support the Marketing Analytics & Insights group, which contributes to decisions around audience targeting, messaging strategy and positioning of our films. He/she will work closely with the Analytics team, as well as Data Science and IT professionals in developing new reporting frameworks, managing outside vendors, and overseeing access to and storage of various data sources. A strong foundation of data, digital/social and marketing familiarity and skills (including SQL, Excel) is necessary to contribute immediately to the team.
The primary job responsibilities fall into these categories:
He/She is a subject matter expert in these tools and serves as a resource to the entire group on data and research needs. This person will collaborate closely particularly with our Digital & Research teams to enable regular sharing of campaign insights.
He/She supports internal systems for storing marketing data, including creating historical databases, onboarding new data sources, collaborating with Data Science and IT counterparts and maintaining data quality and accuracy.
The expectation for the Sr. Analyst is that he/she will have an intimate knowledge of our Marketing Campaigns, and can synthesize disparate to tell a comprehensive story to the Marketing Team and other senior executives. In a fast-paced environment, strong project management, communication and writing skills are a must.
Most importantly, he/she must love movies and have a passion for evolving the way data and analytics impact marketing decisions.
Job Requirements
Preferred Education:
Preferred years of experience:
Specialized Knowledge and Skills Required:
Knowledge of:
Skill In:
Ability To:
Sony Pictures Entertainment, Inc. looks for a Senior Analyst, Marketing Analytics & Insights in Culver City, CA location.
The proposed salary for Social Media Analyst Jobs position at Sony Pictures Entertainment, Inc. is Confidential.
According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.
To be disscussed with candidate
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