Marketing Assistant

Marketing Assistant at Capital Bank, N.A.

$ Confidential

About Us
Capital Bank N.A. is the fifth largest bank headquartered in Maryland, serving our communities since 1999. We offer commercial and consumer banking services to clients in the DC metro area, alongside two nation-wide lending brands; Capital Bank Home Loans (CBHL) and OpenSky, a credit card division that offers and services credit cards across all states.

Come join a bank where our employees thrive and are engaged in meaningful work. For the third year in a row, American Banker named Capital Bank one of the “Best Banks to Work For” in the U.S.

OpenSky, a division of Capital Bank, NA, is an issuer of secured credit cards with over 700,000 customers. At OpenSky, we believe everyone has the right to access credit and achieve their financial goals. We currently provide an entry-level credit product for consumers with a need to build or re-establish a credit history. Our vision is to become a digital bank for the underbanked, building out a suite of products and services to support our customers on the rest of their credit journey.

Position Purpose

Responsible for supporting the acquisition and engagement of customers primarily for the OpenSky Secured Credit Card division but also provides some support to the Capital Bank Commercial and Capital Bank Home Loans divisions. The role will be responsible for email, direct mail, social media marketing campaigns for OpenSky Secured Credit Card. This role also pulls data from internal systems, perform analytics on this data and has responsibility creating reports and presentations to communicate findings.

Position Responsibilities

  • Assist in the email communication channel ensuring accuracy in execution of all OpenSky email campaigns
  • Design email templates with the assistance of a copyrighter and/or agency.
  • Design direct mail pieces with assistance of a graphic designer and copyrighter, coordinate list and track and analyze performance.
  • Set up social media posting ensuring that posts are scheduled and published in a timely manner
  • Monitor online communities to ensure respectful and appropriate engagement; respond to comments on each of our accounts
  • Set up and manage social media paid advertising including creating ads and uploading audiences.
  • Access internal systems to pull data, analyze this data using Microsoft Excel, and generate reports detailing campaign performance
  • Communicates the results to the marketing team, business teams and executive team with 50% of reports being email reports and 50% being Microsoft Excel or Powerpoint reports.
  • Work closely with the Marketing team to source partnerships, follow up on identified opportunities
  • Assemble affiliate performance data to compile monthly commission reports, take them through an internal approval process and distribute to affiliates in a timely manner
  • Create marketing copy for the digital and print channels which effectively communicates the necessary elements and benefits of key products and services offered by OpenSky.
  • Must be able to manage multiple projects simultaneously and at various stages, driving them through to completion.
  • Works with and coordinates with outside agencies, vendors and software providers

Minimum Education & Experience

  • Bachelor’s degree and 0-3 years of experience working in a marketing role.
  • Willingness to work in a hybrid work environment (3 days in office).
  • Analytic thinker comfortable working in a role that requires some math skills.
  • Ability to prioritize in a multi-task environment.
  • Ability to work in a team environment.
  • Excellent communication and interpersonal skills.
  • Strong organizational skills and attention to detail.

Technical Knowledge and Skills

  • Experience with Salesforce Marketing Cloud or other email management system (preferred)
  • Experience with social media advertising and/or organic social media (preferred)
  • Strong Microsoft Excel and PowerPoint skills (required)

Supporting Businesses. Helping People. Strengthening Communities.

Capital Bank, N.A. is an E-Verify, Affirmative Action and Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Published 2022-05-12

Capital Bank, N.A. looks for a Marketing Assistant in Rockville, MD 20850 location.

How much Social Media Assistant Jobs professional earns at Capital Bank, N.A.?

The proposed salary for Social Media Assistant Jobs position at Capital Bank, N.A. is Confidential.

Marketing Assistant responsibilities at Capital Bank, N.A.

According to the common industry standard, Social Media Assistant Jobs specialist is in charge for the following activities.

Required Social Media Assistant Jobs qualifications at Capital Bank, N.A.

To be disscussed with candidate