Social Media Director at Toughbuilt

$ Confidential

About Us:
ToughBuilt is a Southern California-based technical industrial product designer with international distribution in over 30 countries, we challenge stagnant thinking and work to redefine form and function with creative ingenuity.
We prize active, motivated teammates and collaborators who apply unique talent and elastic thinking to tackle challenges with a groundbreaking, solutions-oriented mindset. Our commitment to innovation, durability, and quality has earned technical awards, rave reviews and formed a global community of professional users.
About the Role:
ToughBuilt is searching for an experienced, professional Social Media Director. This role will oversee our omnichannel social media presence while supporting product launches and marketing initiatives for driving traffic and engagement to our professional users. Comfort collaborating with key creative leaders to craft unique strategies while protecting our brand voice and demonstrating a gold-standard comprehension of the needs of a publicly traded entity is a must.
Requirements:
You must have experience as the gatekeeper for a top-tier corporation. You will be able to analyze marketplace trends, competitor accounts, and audience data to provide insights into the development of social media campaigns, events, and influencer collaborations that are predictive rather than reactive. You must be able to create work designed to support and expand on our digital advertising, commercial spots, informational and educational content, public relations initiatives, and eCommerce strategies created by fellow department stakeholders.
Striking visual grammar, a command of global customer engagement, and an ability to think radically and anticipate pitfalls are vital to success in this role. Previous experiences with live events and trade shows, cultivating brand collaborations, and fostering influencer relationships are highly preferred. A passion for technology, engineering, and industrial design is a plus.
Responsibilities:

• Builds and launches campaigns across all social channels, including content development, customer engagement, anticipation, and comprehension of social and cultural trends
• Plans and maintains omnichannel social media calendars
• Design and implement growth opportunities to build rich user communities (Reddit, Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube)
• On-going monitoring of KPIs to compose regular impact reports and recommend strategies.
• Create comprehensive plans to boost brand image, increase customer engagement and improve sales conversions.
• Investigate audience trends to build Promotions with Paid Media Manager
• Work with a close-knit team of creatives to build exciting, fresh, game-changing content.

Prerequisites:

• 6+ years of experience managing and monitoring content across social media platforms for international brands or publicly traded entities.
• Skilled in delivering analysis of all KPIs, channel performance, user behavior, and reporting insights that provide a better understanding of our customers and improve conversion and financial results.
• Ability to learn and maintain a consistent brand voice across all social channels: social, email, video, and print.
• Excellent research skills with an ability to quickly identify trends in social media and organically grow social channels.
• Background in design thinking and visual graphics
• Able to direct and execute with incredible attention to detail.
• Team-oriented creative self-starter who enjoys collaborative ideation.

Salary Range: 130K-160K

• Please note salary is commensurate with experience, skill-level, and qualifications.

What We Offer:
We offer a flexible and exciting work environment with stellar medical benefits, a competitive 401K, paid holidays & time off and more!
ToughBuilt is an equal opportunity employer.
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Job Type: Full-time

Pay: $130,000.00 - $160,000.00 per year