Retail Brand Manager

Retail Brand Manager at

$ $75,000 - $83,000 a year

POSITION DESCRIPTION

Copperstate Farms/ Sol Flower


Who We Are:

At Copperstate Farms and Sol Flower, we’re creating a better kind of cannabis company. Where we know happy plants begin with happy people. We aspire to high standards, take pride in our work, and drive for better results every day. At the greenhouse, our roots are growing flower, but we’ve branched out to offer an extensive range of cannabis products like edibles, topicals, and concentrates for retail dispensary locations. From farm to market, we are committed to the quality of our products and are always testing for patient and customer safety. By bringing together best practices from big agriculture, consumer packaged goods, and pharmaceutical and retail industries, Copperstate is becoming one of the top cannabis companies to work for.


What We’re Growing:

As one of the largest greenhouse cannabis producers in North America, Copperstate Farms ranges over 1.7 million square feet of canopy and 40 acres under glass. It’s here where we have been growing a house of cannabis brands that our patients and customers can trust, each addressing a different needs state and demographic. From the greenhouse to corporate to multiple Sol Flower dispensaries, we’re an inclusive cannabis community empowering wellness for all. Most of all, we strive for a culture where our employees view us as one of the best places to work.


POSITION TITLE: Retail Brand Manager

POSITION STATUS: Full Time/Salary

POSITION RANGE OF PAY: $75,000-$83,000


Job Description

The Retail Brand Manager will provide a strong passion for design, hospitality, and data driven decisions. They will own the development and execution of a cohesive marketing and communication plan for retail brand: Sol Flower. With strong interpersonal and collaborative skills, they will be working day-to-day with Operations to help exceed margin targets, create one-of-a-kind in-store experiences, and drive products off the shelves as fast as it gets on. Build market share, increase consumer retention, and develop trendsetting content. They will need to be a strategic thinker with the ability to embrace change and foster new opportunities to grow the business. This individual understands the customer, the category, the market and is up to date on product trend knowledge. The ability to prioritize work effectively while managing simultaneous projects as well as the efforts of the Associate Retail Brand Manager will be key in this role.


RETAIL BRAND MANAGER RESPONSIBLITIES:

Duties of this job include, but are not limited to:

  • Partner with the Retail team to help develop the merchandising direction and plan-o-grams across all locations
  • Responsible for the physical execution of brand refreshes and marketing communications within our retail stores for new product launches and brand campaigns.
  • Source and negotiate with appropriate vendors and agencies for in store merchandising executions as well as co-op marketing opportunities
  • Develop and execute comprehensive annual marketing and communication plans and promotions to drive sales and brand affinity
  • Develop relevant seasonal campaigns & promotions with sales supported by comprehensive merchandising playbooks and tool kits for product launches and brand campaign
  • Develop strategy and content to help establish brands as leaders in the digital space such as on Instagram, Website, etc. as well as identify and oversee social media agency and assist with influencer partnerships.
  • Works with Activation team to translate the retail promotional calendar into the retail experience to help drive revenue and traffic
  • Assist with local, national, and crisis management public relations efforts and planning
  • Works with Activation and Retail teams to translate the Retail promo calendar into the retail experience as well as work alongside Activations team to help organize and enable execution of impactful, in-person industry events
  • Continually monitor and optimize media performances through outlets such as social media, paid advertising, email + text campaigns and database
  • Develop a bi-weekly executive summary that demonstrates learnings across or within channels and how that will improve future performance
  • Lead communications management for advertising and collateral requests with designers and production warehouses to support sales, marketing campaigns and brand activations.
  • Coordinate with Sr. Director of Marketing to ensure flowchart, budget, and billings are in alignment with marketing communications and plans

CORE SKILLS

  • Demonstrated ability for strategic and critical thinking (analytic bent)
  • Collaborative team player
  • Strong communication skills (listening, verbal, written & presentation skills)
  • Respects company values; operates with integrity and transparency
  • Excellent project management skills
  • Ability to manage multiple priorities to consistently deliver quality results on time, on budget with strong attention to detail
  • Positive problem-solving attitude and approach
  • Willingness to embrace change in a rapidly evolving work and market environment and deal with potential stressful situations in a professional and calm manner
  • Ability to deal with potential stressful situations in a professional and calm manner
  • Monitors and analyzes weekly, monthly, and quarterly sales to apply strategy to increase sales within Sol Flower and additional Tier A dispensary accounts.

COMMITENT & DEPENDABILITY:

  • Willingness to be an integral member of a successful team
  • Dedication to provide the highest levels of service
  • Excellent attendance and reliability
  • Adherence to company policies and procedures
  • Dedicated to maintaining confidentiality in every aspect of the job

PHYSICAL REQUIREMENTS:

  • Requires prolonged sitting, standing, walking, bending, lifting, and use of hands
  • Frequently requires physical exertion to manually move, lift, carry, pull, or push heavy objects or materials
  • Frequently stooping, bending, and reaching
  • Must work indoors and outdoors year-round
  • Must work in noisy and crowded environments
  • Must work in hot conditions with high humidity
  • Lift 25-50 pounds from the floor to a waist-high table when necessary
  • Crouch & bend often
  • Stand for short/ high periods of time
  • Sit for short/ medium periods of time
  • Walk for short/high periods of time
  • Occasionally sit on the floor or at floor level
  • Handle the responsibilities and routine stress often associated with this position

PERFORMANCE EXPECTATIONS:

TIME MANAGEMENT: Must plan two to twelve weeks in advance, depending upon the directive given by the site supervisor.

STRESS MANAGEMENT: Periodic stress due to intermediate time deadlines and timely implementation of department particulars.

PUBLIC CONTACT: Effectively interact primarily with a broad range of people across many different arenas for the company.

RESPONSIBILITY: Work collaboratively with your supervisor in establishing, implementing, organizing, and evaluating an effective program.





Published 2021-07-14

looks for a Retail Brand Manager in Phoenix, AZ 85018 location.

How much Community Manager Jobs professional earns at ?

The proposed salary for Community Manager Jobs position at is $75,000 - $83,000 a year.

Retail Brand Manager responsibilities at

According to the common industry standard, Community Manager Jobs specialist is in charge for the following activities.

Required Community Manager Jobs qualifications at

To be disscussed with candidate