Digital Marketing Analyst

Digital Marketing Analyst at IQ Solutions Inc

$ Confidential


Role Summary:

As a Digital Marketing Analyst, you will monitor our social media and organic and paid digital media initiatives and implement successful marketing practices. You will strengthen our online presence and increase our brand awareness through effective social media and digital marketing strategies and campaigns. Experience in the public health and/or government contractor sector is critical - other candidates need not apply.

What will you be engaged in day-to-day?

  • Designing and implementing paid digital media campaigns on various platforms (e.g., Twitter, Facebook, Google AdWords).
  • Develop and execute social media research programs including social listening, hashtag tracking, influencer identification, monitoring media and news information, and preparing background memos.
  • Interfacing with the client and internal teams to design social media and digital marketing campaigns and programs that advance the client’s missions.
  • Research and write social media and digital marketing strategies for business development proposals and presentations.
  • Writing quality content for social media platforms and blogs.
  • Managing social media accounts, including drafting and scheduling content.
  • Staying abreast of the latest communication technologies, following industry publications and advancements.
  • Analyzing user engagement (e.g. click-through and bounce rates).
  • Reporting on web traffic from all social media platforms.
  • Building and supporting Search Engine Optimization (SEO) strategies, including optimizing keywords in content marketing projects.
  • Identifying habits of online customers and suggesting ways to reach a broader audience.
  • Maintaining a cohesive strategy across all platforms to increase brand awareness.
  • Ensuring timely responses to followers’ queries and comments.
  • Researching the Web 2.0 social media space as well as key insights that can be leveraged for our clients.
  • Performing other duties as assigned.
. Requirements:

What qualifications will help you succeed?

  • B.S. or B.A. degree in communications, marketing, public health, or an applicable field of study, plus a minimum of 5 years of related experience, or equivalent education or experience.
  • Previous work experience as a Social Media Analyst, Digital Marketing Specialist, or similar role.
  • Hands-on experience with social media platforms and paid and organic digital marketing campaigns.
  • In-depth understanding of SEO, keyword research and Google Analytics.
  • Experience with social media management and monitoring tools, like Hootsuite, Sysomos, BrandWatch, Sprinklr, etc.
  • Familiarity with online content (experience with WordPress and content management systems is preferred).
  • Ability to identify target audience preferences and trends.
  • Excellent communication skills.
  • Time management and multitasking skills.
  • Additional qualifications in digital technologies or social media management is a plus.

Management retains the discretion to add to or change the duties of the position at any time.

IQ Solutions is an Equal Opportunity Employer and an Affirmative Action Employer (M/F/Disabled/Veteran). IQ Solutions prohibits employment discrimination based on race, color, religion, creed, age, sex, sexual orientation, gender identity/expression, national origin or ancestry, marital status, status as a military veteran, including all protected veterans, or status as a disabled individual, in accordance with applicable law. For more information about our commitment to equal employment opportunity, please refer to our Applicants Rights under Federal Employment Law Section on our main Careers page.

Published 2022-06-10

IQ Solutions Inc looks for a Digital Marketing Analyst in United States location.

How much Social Media Analyst Jobs professional earns at IQ Solutions Inc?

The proposed salary for Social Media Analyst Jobs position at IQ Solutions Inc is Confidential.

Digital Marketing Analyst responsibilities at IQ Solutions Inc

According to the common industry standard, Social Media Analyst Jobs specialist is in charge for the following activities.

Required Social Media Analyst Jobs qualifications at IQ Solutions Inc

To be disscussed with candidate