Director of Content Marketing at Defenders of Wildlife

$ $89,000 - $100,000 a year

DEFENDERS OF WILDLIFE
POSITION DESCRIPTION

JOB TITLE: Director of Content Marketing

CLASSIFICATION: Professional 6
SALARY: $89,000-$100,000
FLSA: Exempt

DEPARTMENT: Integrated Marketing
LOCATION: Headquarters, Washington, DC
REPORTS TO: Vice President, Integrated Marketing
NUMBER OF DIRECT REPORT(S): Two

LAST REVISED: July 2022

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POSITION* SUMMARY
Defenders of Wildlife is a leading environmental non-profit organization dedicated to protecting all native animals and plants in their natural communities. The Director of Content Marketing is responsible for growing Defenders’ brand awareness and promoting our work across all digital platforms to grow the constituency for wildlife and Defenders’ membership base.

The Director of Content Marketing is responsible for promoting stories that demonstrate the effectiveness and leadership of Defenders’ work, communicating clearly the vast and critical role that Defenders plays in protecting wildlife and their habitat. This hands-on position requires a thorough knowledge of digital content strategy, social media, video, advertising, marketing and communications. The Director of Content Marketing is accountable to strategically leveraging the stories and content developed within Defenders with the goal of growing and diversifying constituent engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Content Marketing Strategy

• Lead strategy for digital constituent discovery/engagement for Defenders’ owned and operated digital channels (including but not limited to Facebook, Instagram, Twitter, LinkedIn, Pinterest and TikTok).
• Direct Defenders’ social media strategies in support of Conservation Program (including Communications, Coalitions and Advocacy) and Fundraising goals.
• Assess end to end engagement metrics and make strategic recommendations to achieve results (including identifying new content or channels needed).

• Partner with Communications to maintain original digital content across the organization, ensuring alignment with organizational goals and mission.
• Identify opportunities to promote videos, blogs, web stories, events, webpages, and other storytelling vehicles to both educate our followers and showcase the depth and breadth of our work.

• Use available tools to optimize our content, providing strategies and tactics to improve our engagement, brand awareness and fundraising performance.

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Social Media* Management

• Supervise and mentor the Social Media Associate(s) to support Defenders’ content marketing strategy.
• Provide resources and support to grow their proficiency;
• Guide their efforts to strategically promote content across social media channels;
• Ensure all content shared is aligned with Defenders’ perspective and business rules;
• Provide guidance and resources to ensure social media community engagement, leveraging support from internal and external sources to ensure timely constituent feedback;
• Where appropriate support recommendations for shifting strategies based on evolving social media trends.

• Manage Defenders’ president and CEO social media, including LinkedIn and Twitter.
• Monitor similar pages to ensure best practices and identify evolving opportunities;
• Utilize digital content to amplify the thought leadership of the president and CEO;
• Support organizational efforts to increase the CEO’s leadership reputation.

• Oversee “Team at Defenders Facebook” groups
• Provide regular updates on content developed for our national account;
• Monitor and ensure best practices are being followed by all groups;
• Provide advanced notification of any platform changes or evolving rules;
• Troubleshoot and provide annual training opportunities for Group owners;
• Provide recommendations where internal policies could be amended.

• Partner with the Vice President of Integrated Marketing and others to support Integrated Marketing’s donor acquisition and retention goals.
• Liaise with Communications in support of Conservation Program priorities including, but not limited to:
• Developing targeted ads to amplify actions for Program priorities;
• Promote Defenders’ press releases and web stories to showcase Defenders’ work;
• Support approved Defenders’ coalition engagements, including but not limited to creating and distributing coalition toolkits; day-of-action promotion and other widespread awareness campaigns.

• As appropriate, manage social media influencer/celebrity engagement to broaden Defenders’ reach and brand awareness.
• Participate in the development of influencer strategy and goals;
• Develop and disseminate Defenders’ messaging toolkits;
• Identify celebrity prospects for increased engagement.

• Seek out new partnerships to expand Defenders’ digital audiences in support of our diversity and inclusion goals.
• Ensure compliance with data privacy, event and coalition protocols;
• Facilitate and promote the integration of diversity, equity, inclusion and justice strategies in line with Strategic Goal #2.

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Analytics and Key Performance Reporting*

• Monitor and report on content performance against strategic goals and develop roadmaps to tackle opportunities and problem areas.
• Track key performance indicators (KPI’s);
• Understand, leverage and update Defenders’ social media audience personas

• Report regularly on the performance of campaigns, targeted ads and initiatives, and identify digital communications and community trends.
• Perform all other work related duties as assigned

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QUALIFICATIONS*
Education: Bachelor’s (B.A./B.S.) degree or equivalent
Experience: 10 years; 5 years supervisory experience
An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.

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Knowledge, Skills, Abilities for All Defenders*
https://defenders.org/knowledge-skills-and-abilities

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Knowledge, Skills, Abilities for Professional *6
Administrative

• Ability to accurately maintain electronic and physical records
• Anticipate and meet the needs of internal and/or external stakeholders delivering excellent service

Communication

• Ability to clearly and accurately communicate with internal and external stakeholders
• Ability to articulate complex ideas clearly, accurately and concisely
• Ability to convey effective messages to broad and diverse constituencies
• Ability and willingness to effectively represent Defenders’ interests in external environments
• Ability to exert influence and build consensus with internal and external stakeholders

Critical Thinking

• Ability to handle sensitive and confidential matters with discretion
• Strong research and data analysis skills, including ability to gather and synthesize information from multiple sources to produce high quality work products in a consistent, efficient, accurate, and timely manner
• Creative problem-solving and troubleshooting skills with willingness to experiment and innovate new methods.
• Facilitate and promote the integration of diversity, equity and inclusion strategies into Defenders’ work
• Ability to independently exercise appropriate judgment in response to complex and/or fluid environments
• Strategic thinker with the ability to take high-level strategy and translate into relatable points and action steps.

Project Management

• Ability to work well under pressure and tight deadlines while balancing competing assignments
• Ability to remain flexible and adaptable to shifting priorities while remaining responsive to urgent requests
• Ability to take ownership of a project or process and to use problem solving skills to resolve issues
• Ability to manage deadlines on multiple cross-functional projects in a dynamic environment
• Demonstrated ability in managing competing interests on complex issues
• Ability to independently initiate project and initiative ideas; managing projects and initiatives through to completion

Coalition and Community Engagement

• Strong interpersonal skills and ability to form effective working relationships with diverse constituencies including federal/state agencies; elected officials and their staff; Defenders’ members and donors; private landowners; hunters and anglers; community leaders; religious, scientific, and academic communities; and /or the general public.
• Ability to lead diverse stakeholders in collaborative activities, to anticipate policy issues impacting wildlife and make recommendations within Defenders, other organizations, and coalitions.
• Networking skills to engage with leaders in the conservation community, federal and state agencies, NGOs, and other organizations.

Conservation Knowledge

• Expert-level knowledge of Defenders’ legal, scientific, and/or political issues
• Expert-level knowledge of national and regional social, political, and ecological landscapes

Leadership and Management

• Ability to foster a team culture which models the tenets of the Commitment Statement
• Ability to connect employees and their work to Defenders’ mission
• Ability to set and maintain clear expectations, ensuring clarity of roles, accountabilities, and responsibilities
• Ability to ensure that staff have the skills and support required to perform at the highest level
• Working knowledge of Defenders’ business and people systems and processes
• Ability to create and maintain a diverse, inclusive, and high-functioning environment
• Ability to prioritize diversity, equity, and inclusion in team/department-level decisions
• Ability to manage employee conflict and resolve escalations in an inclusive and healthy manner
• Ability to effectively lead and manage change
• Ability to develop staff to their highest capabilities, through delegation, coaching, empowerment, and professional growth opportunities
• Ability to provide effective feedback in real-time

12. Ability to create and implement team/department strategies in support of Defenders’ Strategic Plan
Knowledge, Skills, Abilities for Director of Content Marketing

• Strong writing, editing and content development skills, specifically in online environment
• Proficiency in social media tools and techniques and marketing
• Understand social media’s correlation to marketing, strategic messaging, public relations, and its impact on community cultivation
• Willingness to experiment and innovate

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PHYSICAL ACTIVITIES, ENVIRONMENTAL CONDITIONS, PHYSICAL DEMANDS*
Physical Activities
Check all that apply

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Frequency*
(N)Never, (O)Occasionally or (C)Constantly

Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like.

N

Moving self in different positions to accomplish tasks in various environments including tight and confined spaces.

N

Remaining in a stationary position, often standing or sitting for prolonged periods.

C

Moving about to accomplish tasks or moving from one worksite to another.

N

Adjusting or moving objects up to 10 pounds in all directions.

N

Communicating with others to exchange information.

C

Repeating motions that may include the wrists, hands and/or fingers.

C

Operating machinery and/or power tools.

N

Operating motor vehicles or heavy equipment.

N

Assessing the accuracy, neatness and thoroughness of the work assigned.

C

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Environmental Conditions*
Check all that apply

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Frequency*
(N)Never, (O)Occasionally or (C)Constantly

Low temperatures.

High temperatures.

Outdoor elements such as precipitation and wind.

Noisy environments.

Hazardous conditions.

Poor ventilation.

Small and/or enclosed spaces.

No adverse environmental conditions expected.

X

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Physical Demands*
Check only one

Sedentary work that primarily involves sitting/standing.

X

Light work that includes moving objects up to 20 pounds.

Medium work that includes moving objects up to 50 pounds.

Heavy work that includes moving objects up to 100 pounds or more.

Visit www.defenders.org to apply.

All employees are required to satisfactorily perform the essential duties and responsibilities of their positions. The essential duties and responsibilities listed above are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Defenders of Wildlife requires employees who engage in in-person work activities, including business travel or onsite work, to be fully vaccinated against COVID-19. An applicant (i) who is disabled or pregnant or who has a qualifying medical condition that contraindicates a COVID-19 vaccination or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from this vaccination policy. This determination will be made on a case-by-case basis and in accordance with applicable law. Any medical information concerning an applicant`s disability will be treated as a confidential medical record in compliance with applicable federal, state and local laws.

It is the policy of Defenders of Wildlife to provide equal employment opportunity to all qualified individuals without regard to their race, color, creed, religion, sex national origin, ethnicity, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, personal appearance, family/parental status, matriculation, political affiliation, genetic information, or any other legally protected characteristic in all personnel actions.

Please be advised this position is non union-eligible.

Job Type: Full-time

Pay: $89,000.00 - $100,000.00 per year