Overview

The successful candidate will be deeply committed to building out digital functional capability across the organization. The primary goal of this role is to increase Newfields’ revenue from general admission, membership, philanthropy, and retail. It will require sophisticated, collaborative leadership and communication skills to develop internal partnerships across multiple business units.

• Lead Digital Revenue Strategy
  • Lead collaborative and phased development of the Newfields website (with Marketing, IT, and external agencies).
  • Ensure today’s tactics allow for future growth, including future launch of CRM.
  • Report to Vice President of Marketing and External Affairs.
  • Become a collaborative expert, sought out by senior Newfields leadership.
  • Collaborate deeply with Director of Membership, Director of Retail, Advancement, and Director of Technology.
  • Prepare and oversee marketing budget.
  • Develop and execute digital engagement strategy to bring brand of Newfields to life.
• Digital Tactics
  • Serve as consultant to Guest Services regarding efforts to improve online ticket sales.
  • Tactics will include web, display advertising, SEO, social media, email marketing, mobile, promotions, online events, outreach initiatives, paid/organic online media, as well as important future platforms and channels.
  • Continually test and optimize towards an improved ROI. Report monthly on campaign performance and learnings.
• Project Management
  • Manage relationships with internal and external consultants to execute website projects, technological development of critical tools (e.g., email, CRM), and overall maintenance.
  • Hire external vendors as appropriate.
  • Develop (in collaborations with Communications, Marketing, and Design) processes to manage workflow, communication, and deliverables.
  • Along with Vice President of Marketing and External Affairs, champion and embody brand’s personality.

The salary range for this position is: $70,000-$80,000.

Responsibilities

• Lead Digital Revenue Strategy
• Implement digital tactics to increase attendance and revenue
• Manage relationships with internal and external consultants to execute website projects, technological development of critical tools (e.g., email, CRM), and overall maintenance.

Required Skills

• Strategic and analytical skills, coupled with deep command of digital media.
• Demonstrated ability to lead project management with minimal supervision.
• Demonstrated ability to calculate and communicate program ROI, and to implement optimization recommendations.

Educations and/or Experience

• 5 to 10 years of experience driving digital revenue growth in agency, corporate, retail, or non-profit organization.
• Experience working with Content Management Systems and CRM systems a plus.
• Experience creating and measuring success of online campaigns.
• BA or BS; MBA or Master’s degree a plus.

Physical Demands of Work Environment

The physical demands and work environment characteristics described here are representative of that that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical demands: While performing the duties of this hob, the employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch, or crawl; talk or hear; taste or smell. The employee must occasionally lift and/ or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color, vision peripheral vision, depth perception, and the ability to adjust focus.
• Work environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the position. The noise level in the work environment is usually moderate