Director of Product Marketing

Director of Product Marketing at Pluralsight

$ Confidential

This position is also available for employment in these areas:

Boston MA, Draper UT, Remote - USA

Job Description:

The Opportunity

Pluralsight is seeking a Director of Product Marketing to scale our technology skills platform and help businesses transform their technology strategy to close the tech skills gap. You will play a pivotal role in developing and implementing our B2B go-to-market strategy, partnering with Product and Sales teams to obsess over customers and accelerate business growth. You will lead a dedicated team of laser-focused product marketers, leveraging your persuasive communication style and visionary storytelling in concert with outstanding business acumen and innovative creativity.

Can you combine startup hustle with analytical rigor? Can you collaborate with others to drive an idea from insight through execution? Are you energized by Pluralsight’s mission to democratize technology skills? If so, this is the role for you!

At Pluralsight, we believe everyone should have the opportunity to create progress through technology and develop the skills of tomorrow. As a result, there`s tremendous opportunity for impact globally, within our diverse and inclusive team, and for you personally at Pluralsight.

Responsibilities:

  • Lead a team of PMMs to create tangible business outcomes

  • Define segmentation, positioning, messaging, go-to-market, and lifecycle strategies based on market research, competitive analysis, and an unwavering focus on the customer

  • Take a lead role in managing and executing the strategic product marketing plans to drive revenue

  • Monitor and yield improved performance metrics including revenue, pricing, deal size, sales cycle, markets and sales opportunity targets

  • Interpersonal skills that will help develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive results for the marketing and sales organizations

  • Collaboratively plan and execute marketing campaigns with our Brand, Digital, Field and International teams

  • Be a product evangelist and enthusiastic spokesperson communicating with internal audiences (sales, sales engineering, product, business development, engineering, etc.)

  • Represent Pluralsight to external stakeholders (customers, press, analysts) through social media (twitter, blogs, etc.), interviews, webinars, analyst briefings, etc.

Minimum Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or related field

  • Minimum of five (5) years of product marketing, product management, and/or business strategy experience

  • Expert knowledge of marketing principles, practices, tactics and tools

  • In-depth knowledge of demand generation programs and inbound marketing

  • Experience leveraging data to evidence your results and drive your strategy

  • Outstanding time management skills and strong business acumen

  • Self-directed personality with an ability to enthusiastically prioritize multiple functions and tasks

  • Excellent verbal and written communication and presentation skills

  • Flexibility and responsiveness to work in a rapidly changing environment

  • Strong technical aptitude, analytical skills and an attention to detail

  • Team player with an ability to work cross functionally

Preferred Qualifications :

  • Two or more (2+) years leading teams

  • Three or more (3+) years of B2B SaaS product marketing experience

  • Experience targeting enterprise tech leaders

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Published 2021-05-12

Pluralsight looks for a Director of Product Marketing in Draper, UT location.

How much Director of Social Media professional earns at Pluralsight?

The proposed salary for Director of Social Media position at Pluralsight is Confidential.

Director of Product Marketing responsibilities at Pluralsight

According to the common industry standard, Director of Social Media specialist is in charge for the following activities.

Required Director of Social Media qualifications at Pluralsight

To be disscussed with candidate