Assistant/Associate Director of Social Media

Assistant/Associate Director of Social Media at Lawrence University

$ Confidential

REPORTS* TO*: Director of Strategic Communications

The Assistant/Associate Director of Social Media will serve as the key content manager, creator, and strategist for the university’s social media presence—including accounts on Facebook, Twitter, Instagram, YouTube, LinkedIn, and developing channels.

Working with members of the Communications team and other key university departments, the Assistant/Associate Director of Social Media will be an integral member of the University’s storytelling team. They will create compelling digital content to effectively tell the Lawrence story in engaging and broad-reaching ways, raising Lawrence’s visibility and reputation as a college and music conservatory of international renown.


  • Identify, create, and curate daily content on all university-wide social media channels in support of Lawrence’s overall positioning strategy.
  • Create and evaluate effectiveness of daily, weekly, monthly and/or year-long integrated social media plans/strategies both independently and working with the storytelling team.
  • Ensure content and strategy reflects and upholds key institutional values of the institution, including diversity, inclusion, and antiracism.
  • Meet key performance indicators in service of the institution’s strategic goals, including growing the volume of widely diverse followers from around the world, increasing active engagement on channels, driving more social traffic to the university’s website and other digital properties.
  • Engage in social listening to track what constituents and followers say to and about the university, its leaders, and its affiliated groups.
  • Confidently engage in online dialogue with prospective students, current students of all backgrounds, parents, alumni, friends and others who follow and/or engage with Lawrence, maintaining brand tone and meeting audience needs.
  • Monitor and respond to daily to social media activity in a timely fashion. Measure sentiment, report concerns occurring in the social conversation and plan appropriate responses to address those concerns.
  • Monitor and respond to campus emergencies as a member of the crisis communications team. Participate in crisis response training and regular drills to assure readiness.
  • Establish collaborative partnerships with on-campus constituencies, including Admission, Development, and Athletics, helping them tell their stories and achieve their goals.
  • Plan and execute paid social media campaigns that supplement the university’s digital campaign strategy.
  • Analyze the impact of Lawrence’s social media efforts on the university’s greater communications strategy. Review data on monthly and quarterly basis to identify results, insights, and trends to make informed decisions and plans.
  • Take and edit photos and videos and create simple graphics for use on social media accounts.
  • Serve as a subject matter expert, resource, and educator for various offices on campus to share social media news, best practices, and policies, as well as empowering them to be a positive contributor to Lawrence’s social media strategy.
  • Ensure that the University’s digital presence reflects current digital trends and best practices, provides an engaging user experience, and engages its primary constituents.
  • Perform other duties as assigned.


  • Demonstrated proficiency working with major social media channels, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Knowledge of social media monitoring and analytics tools.
  • Demonstrated experience with Adobe Creative Suite, Canva, and other digital editing tools.
  • Excellent written and verbal communication skills.
  • Highly organized with exceptional attention to detail.
  • Ability to adapt to a variety of social situations both digitally and in person.
  • Self-motivated and goal-oriented and able to work independently and as part of a team.
  • Able to exercise sound judgment, quick decision-making and effective problem-solving skills.
  • Occasional evening and weekend work to maintain an active and thorough social media presence.
  • Strong interpersonal skills and a strong work ethic and a positive, solutions-oriented and professional attitude.
  • Demonstrated ability to perform well under pressure.
  • Bachelor’s degree and progressively responsible social media/digital communications responsibilities.
  • Desire and ability to learn the culture and social climate of the institution.

Maintain effective, respectful and collaborative relationships with the entire Communications team, Lawrence staff, faculty, students, alumni and various social media followers/influencers worldwide.

Interact in a professional and productive manner with a diverse faculty, staff and student population in a fast-paced higher education environment.

Application materials should include a cover letter, resume, and portfolio of 2-3 social media posts or work.

We encourage applications from individuals who will help us create a more inclusive Lawrence by: (1) further diversifying the staff; and/or (2) demonstrating experience serving diverse populations and working successfully with diverse colleagues; and (3) showing interest in developing initiatives to address the needs of a diverse student, faculty, staff and community particularly related to antiracism.

Location: 711 East Boldt Way

Appleton,WI 54911, Appleton, WI 54911

Job Type: Full-time

Published 2022-06-24

Lawrence University looks for a Assistant/Associate Director of Social Media in Appleton, WI 54911 location.

How much Social Media Assistant Jobs professional earns at Lawrence University?

The proposed salary for Social Media Assistant Jobs position at Lawrence University is Confidential.

Assistant/Associate Director of Social Media responsibilities at Lawrence University

According to the common industry standard, Social Media Assistant Jobs specialist is in charge for the following activities.

Required Social Media Assistant Jobs qualifications at Lawrence University

To be disscussed with candidate