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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Responsible for strategic planning and execution of market specific campaigns and local marketing communications that support growth business goals, amplify the Truist brand, engage clients and complement community efforts. This role is responsible for all marketing and local communication decisions and activities in the market(s) assigned.

ESSENTIAL DUTIES AND RESPONSIBILITIES: (Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.)

• Aggregate and create alignment amongst senior leaders from multiple lines of business to a build cohesive and effective localized marketing strategies.
• Execute local marketing activities, such as sponsorships, advertisements, Truist.com content, proprietary events, print, grass roots social media, and regional communications.
• Offer local market expertise as support to enterprise level initiatives and campaigns.
• Identify opportunities to localize the Truist brand that includes our purpose to inspire and build better lives and communities.
• In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline.
• Manage or lead projects/project work streams and operate as a lead in a specialty capacity as assigned.
• Knowledge of the industry`s competitive landscape and the factors that differentiate Truist from its competitors in the market.
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration or 5 years of related field, or equivalent education and related training.
• Banking/financial services experience and/or sales experience.

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify