Director of Marketing

Director of Marketing at

$ Confidential


Darling Consulting Group (DCG) is a leading national provider of risk management consulting services and software solutions to the banking industry. DCG is seeking a Director of Marketing to plan, develop, implement and manage our overall marketing strategy. This leader will be responsible for guiding and training a team of marketing professionals. Additionally, the Director will collaborate across the organization to coordinate marketing and promotional activities that support the expansion and growth of DCG’s products and services. The ideal candidate is a critical thinker with strong problem-solving skills who is also passionate about marketing automation and the productive utilization of marketing research and data to measure and optimize marketing campaigns. We seek a confident and creative, self-starting colleague who will thrive in a fast-paced, team-oriented, values-driven culture.


  • Develop and manage marketing plans for all DCG consulting services and decision-support software products, both individually and collectively.
  • Create and execute digital marketing strategies, including lead generation campaigns, marketing funnel nurturing, social media marketing, and digital advertising.
  • Measure and report performance of all digital and content marketing campaigns.
  • Measure effectiveness of campaigns relative to the established key performance indicators and goals
  • Design and maintain scoring algorithms used to rate the viability of prospects.
  • Measure and analyze the results of marketing activity to help create effective marketing campaigns using CRM marketing campaign data and Website analytic data.
  • Oversee website analytic activities, including SEO.
  • Ongoing functionality, content, and refreshing of the corporate website to elevate DCG’s digital presence and further strengthen brand awareness.
  • Competitor research and analysis on products, services, websites, and promotional/marketing campaigns.
. Requirements:
  • 8+ years of proven marketing experience including plan development, documentation, communication, tracking, and implementation.
  • Digital marketing experience (professional services and/or financial services industry experience a plus)
  • Strong interpersonal skills
  • Excellent written and verbal communication skills
  • Proven project management skills
  • Proven experience managing a marketing team

Published 2021-05-13

looks for a Director of Marketing in Newburyport, MA 01950 location.

How much Director of Social Media professional earns at ?

The proposed salary for Director of Social Media position at is Confidential.

Director of Marketing responsibilities at

According to the common industry standard, Director of Social Media specialist is in charge for the following activities.

Required Director of Social Media qualifications at

To be disscussed with candidate