If you use the wrong words to talk about your product, no one will buy it. Marketers and entrepreneurs struggle to connect effectively with their customers, which costs them and their companies millions in lost revenue.

In a world of constant on-call distractions, it has become nearly impossible for business owners to effectively suppress noise to reach their customers, something Donald Miller knows firsthand. In this book, he shares the proven system he has developed to help you truly retain and influence customers.

The StoryBrand process is a proven solution to the struggle that executives face when talking about their businesses. Without a clear, no-nonsense message, customers won't understand what you can do for them and won't be willing to get involved, resulting in the loss of potential sales, customer retention opportunities, and more.

In Building a StoryBrand, Donald Miller teaches marketers and entrepreneurs to use the seven universal elements of high-impact stories to dramatically improve how they connect with customers and grow their business.

His proven process has helped thousands of companies connect with their existing customers and provide them with the greatest competitive advantage. Creating a StoryBrand does this by teaching you:

• The seven points of universal history to which all people respond;
• The real reason customers make purchases;
• How to simplify a brand message so that people can understand it; And
• How to create the most effective messaging for websites, brochures and social media.

Whether you're the marketing director of a multibillion-dollar company, a small business owner, a politician running for office or the lead singer of a rock band, Building a StoryBrand will be the way you talk about who you are forever. what you do and the unique value you offer to your customers.