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Most of the musicians do not know what social networks are and why they are needed. I will try to share my knowledge and experience.
Several years ago, my friends and I made a musical public, in which we shared, in our opinion, interesting music. Over time, it grew, and we began to receive requests for the publication of artists, for inviting to a meeting, they began to invite us to events as judges and simply cover the event in our group. We began to get to know the artists and move around in a near-musical get-together. Musicians turned to us for advice: how to promote a group or start sowing their creativity. Soon we got into the band, and I started working with musicians.
Often, when you start working as an SMM specialist and offer $99 social media marketing, later, without noticing for yourself, you already communicate with TV channels about interviews and follow the sales in electronic stores. It takes time and effort, and smm fades into the background. Most of the musicians do not know what social networks are and why they are needed. I will try to share my knowledge and experience.
Let's start with the content so that you always have something to publish in your Vkontakte public!
Song quotes are probably the best content for fans, collecting the most likes and reposts, of course after the post with songs from the new album. There can be a whole bunch of variations of such posts. I suggest you familiarize yourself with several options:
The big plus of such a post will be that this post will be shown for search queries by citations. If a person heard a song and a chorus got stuck in his head, then, having hammered in a phrase from the chorus in a search in VK, there is a chance that he will stumble upon this post.
Jah Khalib sings mainly songs about love, so the editors try to select content on this topic. If you have a question - where to get pictures that are on Vkontakte, no one has become boring yet - I advise you to look for them in Pinterest or in the Tumblr. It is also worth trying to make posts in the same style, developing your own unique, corporate style. It is also worth noting that at the bottom of the picture there are icons of social networks and a single address for these social networks. networks.
All three pictures are made in the same style, the text on them is easy to read. It is also worth noting that the first line of the chorus implies that it will be continued in the comments, thereby increasing the activity in the public.
Quotes not from songs, but from various interviews, broadcasts on the periscope, or from comments will allow listeners to remind about a particular position of the artist, plans for the future, and so on.
Listeners should always be reminded that you are on other social networks. The best way to do this is by sharing content from these social media sites. networks. For example, make a selection of 6 fresh photos on Instagram or talk about the broadcast on the periscope. You also need to be friendly and post links to various media outlets that publish news about you. If you bring traffic to various social media. networks, then they will write about you more often.
When posting videos, especially clips, it's important to remember that social media can generate a lot of views. First of all, you need to make sure that your video clip does not copy other channels on YouTube, and that Vkontakte removes pirated copies. We will tell you how to do this in the following articles. Organizers often look at the number of views, so it's important to collect them all in one place. You can also make money on your videos: either through an affiliate program on YouTube, or through VK.
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Content is the King. How many times did you hear that? Perhaps a lot. The reason for this is its importance and crucial effect it has on the marketing efficiency. Regardless of your budget, regardless of backlinks and other stuff - without a well-written and well-thought content you won't succeed. Learn the Content marketing principles and insights from the best free e-books.
Times are changing, the world is getting Digital, social media replaced the real-life human-to-human communication... But there are principles that stand still. These foundations, based on psychology and economy, will navigate you to a correct solution regardless of the circumstances and trends.
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