DIGITAL MARKETING CHALLENGE AND OPPORTUNITY WITH REFERENCE TO TIKTOK

DIGITAL MARKETING CHALLENGE AND OPPORTUNITY WITH REFERENCE TO TIKTOK at Social-Media.press

DIGITAL MARKETING CHALLENGE AND OPPORTUNITY WITH REFERENCE TO TIKTOK

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Recent years have witnessed a totally speedy adoption of new digital channels that allowed billions of people to connect share and collaborate like by no means before. These new channels described a brand new advertising and marketing surroundings complete of demanding situations.

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10 pages, published in 2020
I. INTRODUCTION The content of the 15-second short video innovated the “micro narrative” model. It greatly satisfies the user’s curiosity. According to the American scholar E. M. Rogers, “theory of diffusion of innovation”, refers to a “concept, practice, or thing” that is considered novel by an individual or other adopting organization. It spreads among members of a certain social group through certain channels over a period of time. The novel narrative mode of the short video has enriched the expression of the content and is loved by thepublic.
Nilam Choudhary (JECRC Foundation), Chitra Gautam, Vivek Arya (M.J.P. Rohilkhand University)