DIGITAL MARKETING CHALLENGE AND OPPORTUNITY WITH REFERENCE TO TIKTOK

DIGITAL MARKETING CHALLENGE AND OPPORTUNITY WITH REFERENCE TO TIKTOK at Social-Media.press

DIGITAL MARKETING CHALLENGE AND OPPORTUNITY WITH REFERENCE TO TIKTOK

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Recent years have witnessed a totally speedy adoption of new digital channels that allowed billions of people to connect share and collaborate like by no means before. These new channels described a brand new advertising and marketing surroundings complete of demanding situations.

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I. INTRODUCTION The content of the 15-second short video innovated the “micro narrative” model. It greatly satisfies the user’s curiosity. According to the American scholar E. M. Rogers, “theory of diffusion of innovation”, refers to a “concept, practice, or thing” that is considered novel by an individual or other adopting organization. It spreads among members of a certain social group through certain channels over a period of time. The novel narrative mode of the short video has enriched the expression of the content and is loved by thepublic.