Simon Kingsnorth Digital Marketing Strategy: An Integrated Approach to Online Marketing PDF
With this second edition of the bestselling Digital Marketing Strategy, you can effectively select, align and manage digital channels and processes. This accessible, step-by-step framework enables the planning, integration, and measurement of any digital platform and technology, all tailored to achieve overarching business goals.
From social media, SEO, content marketing and user experience to customer loyalty, automation and personalization, this edition features the latest updates on marketing automation, messaging and email, online and offline integration, the power of technologies like AI as well new data protection and data protection strategies.
Along with downloadable templates and resources, Digital Marketing Strategy is an ideal roadmap for any marketer to optimize a digital marketing strategy for measurable, optimized results. Online resources include handy implementation guides for SEO, paid search, email, lead generation, and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.
About the author: Simon Kingsnorth
Simon Kingsnorth is a marketing consultant and best-selling author who has worked with companies of all sizes around the world to create highly effective marketing strategies that have disrupted and transformed businesses and industries. He has worked in many industries and has been involved in every digital marketing channel from the start, from detailed delivery to high-level strategic work.
He has contributed to many books and his global bestseller, Digital Marketing Strategy is used by leading universities, technology and marketing institutes around the world in many languages.
His business, Simon Kingsnorth Consulting, provides consulting and training courses globally and Simon is also a strategist and keynote speaker on marketing, innovation, futurology and technology.
He is also the author of the children's picture book Il Muffalump. A funny story about shy and mysterious creatures for children from 0 to 6 years.
Digital marketing strategy an integrated approach to online marketing PDF
If you even know the basics of internet marketing, don't buy. I liked the structure of the book and was looking forward to diving into it, going through the content and overview of each section, but the actual content is not very good. This is a basic overview of what each digital channel is, with boilerplate explanations, but there is nothing strategic about this book.
If you're new to online marketing and don't know anything yet, this book will be a decent overview of what's available / possible - just don't expect you to learn how to use them effectively.
Sounds like a great book, but not for a beginner. I haven't read the entire book because I want to start with something simpler. Instead, go to LinkedIn courses for now. From viewing it seemed to me that a lot of useful information. perhaps for marketing students with case studies. For your information, keep in mind that I did not read the entire book, but rather carefully went through the chapters before returning.
Although I specialize in social media, this is not a stand-alone job. All digital marketing efforts work together to deliver value to customers. This is a great guide that I have used both in my teaching and as a reminder of areas in which I do not spend a lot of time. I recommend this to digital marketing practitioners, professors, and anyone else who needs to hone their strategy.