In a rapidly changing and sometimes misunderstood market, research data plays a crucial role in understanding how people actually behave.
The flexibility of various devices makes games more accessible to consumers who do not fit the traditional stereotype and have developed new and rapidly changing behaviors.
To create and market a successful mobile game, it is not necessarily to advertise in the Super Bowl – as Game of War, Clash of Clans and Heroes Charge did this year – but what is needed is to understand the ‘why’ behind the key Market tendencies.
Understanding the changing demographics of games like Word trip helps developers and marketers to know their target audience. When users’ wishes are known, it is easier to classify, prioritize and improve ads, addressing user preferences at the micro level. This user-specific ad approach also helps to increase user engagement.