Need proof? A recent Forrester survey found that only 20% of buyers believe what a brand says about itself, because people view any brand-to-buyer communication as an advertisement. Conversely, 70% of buyers trust the recommendations of their friends and family.
When people learn about your brand through social, it gives you the opportunity to turn those “Likes” into leads. By adding elements of social to your campaigns, you empower customers, prospects, and fans to become brand advocates.
Leveraging the power of peer-to-peer communication delivers no- or low-cost brand lift and increased brand authenticity. Because your audience’s peers have nothing to gain by recommending a product, peer-to-peer word of mouth is one of the most credible forms of “advertising”.
Social Sharing Offers
Keep these motivations in mind, and try to align them to your social offers. Consider adding some extra oomph to your social campaigns and messaging by employing one of these tactics:
• Refer-a-friend: Create a compelling offer for both the referrers and referees. This taps into the same power as peer-to- peer recommendations—people are far more likely to trust their friends. Of course, this is also a fantastic way to collect
• Sweepstakes: Create a contest and get your entrants to spread the word on your behalf. Everyone loves winning, and contests are highly shareable on social channels. You can also gain important lead data through
• Polls and voting: Everyone has an opinion, and most people are happy to share. Build relationships with campaigns that engage your audience and compel them to share their opinions. You can also gain valuable information about your leads’ likes and dislikes, which can help you plan future campaigns.
• Flash deals: Create a sense of urgency with a strong CTA and a time limit—these cause leads to act quickly. Flash deals can quickly increase brand awareness and bring in new customers.