A small guide booklet from a Marketer from the Google. A good informative book. Topics Covered:
Did you know that 94% of consumers research products online before buying? Or that three out of five people use search engines as a go-to shopping resource?* There is no longer any doubt that buyers go online to research and purchase products and services. Companies that have websites and market online can reap the rewards of connecting with these shoppers. The hardest part of doing anything can be getting started, so create your game plan now to start getting the payback from marketing online. Here’s how: Set your goal Online marketing can do many things for your business. Choose one or two objectives for starters. For example, do you want to drive visitors to your website, generate more foot traffic to your store or restaurant, or gather emails for a newsletter? Identify your target Be clear about the buyers you want to reach. What do they care about most? What are their problems? Have they purchased from you before? Are they currently buying from a competitor? Also consider their gender, hobbies, location and other specifics; these can all help you determine the best ways to reach them, as well as the messages that will work best.