TikTok Introduction

TikTok Introduction at AdAge


TikTok is the premier global destination for shortform mobile videos—where audiences make every second count.

What is it? Produced in-house, we can create 2D & 3D lenses, to radically transform our audience’s environment We’ll partner with brands to curate their own experience, granting them a top spot in our ‘Trending’ tab for 10 days Why this ad format? Branded Lens 64% of our users have used face filters or lenses Encourages deeper engagement, with longer time spent, sampling and product discovery. Pair with a Challenge, to encourage continued use and exposure.