10 pages, published in 2018
For many businesses, marketing means putting a product in front of customers and expecting them to buy. This leads to;
- ● Tedious cold calling and cold emails
- ● Expensive and interruptive ads
- ● Struggling to find where and how to reach customers
- ● Expansive, costly campaigns with low conversion rates.
This shotgun approach to marketing is hit and miss; many messages go ignored and money is wasted, month after month. You’re probably thinking, there has to be a better way!
And there is...
The future of sales and marketing is digital, and the key to a high-powered strategy is inbound marketing.
We created this guide as a resource for executives interested in developing a targeted digital marketing strategy focused on bringing customers to you, instead of bringing the product to them. We hope to shed light on how this strategy can improve marketing efficiency, and we hope to get you off on the right foot when it comes to launching and maintaining an inbound marketing plan.
We’ll walk through the basics of generating qualified website traffic, turning visitors into leads, and using marketing and sales automation to nurture leads into customers.