12 pages, published in 2020
With social distancing in place, messaging apps and community-focused social platforms saw the biggest uptake. Reddit saw a 20–50% increase in usage from the previous month.
Facebook reported that total messaging increased more than 50% in March. TikTok also saw a 96% year-over-year increase in app downloads compared with February 2019.
Increased engagement with social platforms did not translate into higher interest for products and services.
Despite obvious winners (web conferencing and grocery delivery), website traffic data from SimilarWeb shows that traffic and engagement around most industries has declined due to social distancing and shrinking mind share for products and services beyond the essentials.