TikTok: A Business Case Study

TikTok: A Business Case Study at INSIGHT Marketing Group

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TikTok is a social media platform for creating, sharing and discovering short videos on any topic. The app was previously named Musical.ly before its purchase by the Chinese company ByteDance in August 2018.



• More than 1.5 billion users with 60% of its U.S. audience between the ages of 16 and 24 • They prefer information and entertainment delivered in short bursts • They thrive on apps that enable them to express their creativity and individuality